As a member of TopRank Marketing’s (epic) content team, it’s certainly no surprise that I spend much of my day developing and executing content strategies for the wide array of client programs I work on.
And as I settle in for a content extravaganza each day, my work is guided by an important agency principle: Create content that allows our clients to be the best answer for their audience.
Lucky for me—and perhaps unlucky for them—my work station is strategically placed within staring and shouting distance of every one of our SEO experts. As seasoned marketers know, quality and strategic SEO is absolutely key to crafting content that helps you satisfy your audience’s quest for answers. So, I’m often picking the brains of my neighbors to help me create content that will get results.
Today, I summoned insights from three members of our SEO team to share with you. Below you’ll find some helpful tips and insights for better leveraging SEO within your content planning and creation efforts.
What does the “perfect balance” between SEO and user experience look like?
User experience should have the “perfect balance” of SEO without anyone realizing that it’s been optimized already. The SEO aspect of content or user experience should be baked into the process early so that the optimization is as natural as possible.Related:Groupbuy Ahrefs SEO Tools
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